Google Apps Adventures: A Voyage Through Climate Change
In 2009, Traffic began working with Norwegian polar explorer Børge Ousland to support an expedition planned for Summer 2010. His goal was to be the first to sail through both Passages of the North Pole in a single voyage, and the first to circumnavigate the Arctic in a single season. A feat explorers have tried and failed to do for 500 years. Behind the scenes, they used Google Apps as their project hub — creating a 24/7 connection between Traffic, the expedition and media partners and sponsors around the world. They worked on pre-production planning in real-time with Docs, updated and shared schedules via Calendar, and the whole team could get a snapshot of the latest content and news via their Google Site. Gmail was the email backbone of the project. Using Google Apps saved an incredible amount of time, and because everything was in the cloud, everyone had access on the fly. Even from the Arctic.
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