Build Your IT Business Online With A List!

If your interested in starting an information technology business, you should think about building it online. Your services or products could include niches like wireless home security, Bluetooth helmet listening devices, or maybe smart home appliances that are expanding rapidly in the IoT (Internet of Things) sector. What ever you choose, your business building success will depend heavily on your ability to build an effective list of customers or prospects. In the internet marketing world, the list is the company.

Here’s another phrase you’ll grow sick of: The gold is in the list. You might get weary of hearing it, but it’s smacking you in the face for a reason – it’s the truth! First of all, let’s answer the question, What is a list? A list in Internet marketing terms is a database of contact information for your prospects. So if you have an information technology service or IT product or promote info tech products about wireless security systems and I sign up for your list, I’m a prospect that you can market to repeatedly until I unsubscribe.

What’s So Important About A List?

So why is building a list so important? Let’s say you start off as an affiliate marketer. You find a niche you truly enjoy and you start working what you’ve learned into some traffic for your affiliate links. Over a period of 30 days, you funnel 5,000 prospects from the World Wide Web who are interested in your niche straight through your affiliate link to the product owner’s site. They even buy – yea! You’ve made a 50% commission with a 2% conversion rate. That means 2 out of every 100 people you sent bought the product, and your share was $26.00 (as an example).

Continuing With The Example – How much Did You Earn For The Month?

You earned a cool $2,600 this month – good for you! But you’re leaving money on the table. Those 100 people who bought from your 5,000 clicks? They’re now on the product owner’s list, not yours. So what he’s going to do is send them more offers over the coming weeks. After all, they are proven buyers. Over the next 30 days, those buyers fork over some more money for products or services that complement the original one they bought. That money goes to the product owner, not you – because you passed on building a list the first time around.

Is There an Approach That Could Make More Money For You?

A better way to build an IT Internet marketing business is to start with a list from day one. Before you let a single person slip through your link without capturing their name and email address, have your system set up to build a list. You can have unlimited lists for different niches using a simple tool like Aweber, which costs around $19.00 a month. Every day you can log in and see how many people have signed up, and you can create automated messages to send out to help convert your list into more sales.


The simple math shown in the above example should convince you to change your strategy. Why should the product owner get to cash in on those persons again and again when you’re the one who brought them in as customers in the first place? Stake claim to each prospect and leverage your relationship with them for future sales and commissions. Do the right thing to grow your information technology business online. Implement the website with an email collector and start sending emails to your buying and interested site visitors.

Tom Gruich

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